Fantastic Thinking — experts in website strategy, creative, design and build

March 11
Topps 3D Live Baseball cards This is the best use of Augmented Reality I’ve seen in a real world campaign so far. Topps let you see your baseball player moving around in 3D on your computer by placing special Topps Live Cards in front of your webcam. You can also play simple games with them to! Read the article on the NYT here; take a look at a video of it here; and see the site here.

Topps 3D Live Baseball cards

This is the best use of Augmented Reality I’ve seen in a real world campaign so far. Topps let you see your baseball player moving around in 3D on your computer by placing special Topps Live Cards in front of your webcam. You can also play simple games with them to! Read the article on the NYT here; take a look at a video of it here; and see the site here.

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I am Richard Hiscutt, Creative Partner of Fantastic Thinking and this is where I keep a list of all the digital campaigns, thinking and stats from around the world that I've come across in my day-to-day business.

I also post bits and bobs to Twitter.

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