Fantastic Thinking — experts in website strategy, creative, design and build

Please vote for us at The Webby Awards!
We’re very happy to be nominated in the ‘Best Home / Welcome Page’ category in this years Webby Awards for our Evian work. Please take a moment to vote for us!

Please vote for us at The Webby Awards!

We’re very happy to be nominated in the ‘Best Home / Welcome Page’ category in this years Webby Awards for our Evian work. Please take a moment to vote for us!

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Who’s smarter than who?
Nice little campaign site for Trivial Pursuits that pits the sexes against each other. Fun, engaging and on-brand.

Who’s smarter than who?

Nice little campaign site for Trivial Pursuits that pits the sexes against each other. Fun, engaging and on-brand.

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See where your money goes
A lovely little campaign site for Cancer Research UK that uses simple Papervision to really bring people’s stories of cancer to life.

See where your money goes

A lovely little campaign site for Cancer Research UK that uses simple Papervision to really bring people’s stories of cancer to life.

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Evian at Wimbledon
We’ve just launched this microsite for Evian’s partnership with the Wimbledon Championships. Take a look and while you’re there why not enter the prize draw for a chance to be there yourself!

Evian at Wimbledon

We’ve just launched this microsite for Evian’s partnership with the Wimbledon Championships. Take a look and while you’re there why not enter the prize draw for a chance to be there yourself!

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Intel: Sponsors of Tomorrow
This is a nice little campaign site from Intel that lets you interact and play with examples of their technology (including a wind tunnel!). The clean and crisp design certainly reflects their brand well and the quirky humour in the content goes a long way towards making this the first time I’ve actually paid any attention to the company.

Intel: Sponsors of Tomorrow

This is a nice little campaign site from Intel that lets you interact and play with examples of their technology (including a wind tunnel!). The clean and crisp design certainly reflects their brand well and the quirky humour in the content goes a long way towards making this the first time I’ve actually paid any attention to the company.

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CapriSun ‘Disrespectoids’ advergame
Here’s a very pretty advergame for CapriSun. It’s a quite simple game aimed at kids and created with a lot of 3D graphics and video to give it a little sheen.

CapriSun ‘Disrespectoids’ advergame

Here’s a very pretty advergame for CapriSun. It’s a quite simple game aimed at kids and created with a lot of 3D graphics and video to give it a little sheen.

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Cheetos® Look-Alike Analyser
Great bit of fun from Cheetos. Analyse your Cheetos through your webcam to find out what item/person from the real world they look like. Works with Cheetos, mugs, phones and people to (although results can be quite random!)

Cheetos® Look-Alike Analyser

Great bit of fun from Cheetos. Analyse your Cheetos through your webcam to find out what item/person from the real world they look like. Works with Cheetos, mugs, phones and people to (although results can be quite random!)

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Donate-a-meal
This is a fantastic way to increase donations to a worthy cause - feeding children in the local community. Using the emotive power of video Ogilvy & Mather Dusseldorf have used imagery not unlike the famous scene in Oliver! of children presenting an empty plate for you to fill. The donation mechanism is simple and actively encourages you to give more.

Donate-a-meal

This is a fantastic way to increase donations to a worthy cause - feeding children in the local community. Using the emotive power of video Ogilvy & Mather Dusseldorf have used imagery not unlike the famous scene in Oliver! of children presenting an empty plate for you to fill. The donation mechanism is simple and actively encourages you to give more.

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Topps 3D Live Baseball cards
This is the best use of Augmented Reality I’ve seen in a real world campaign so far. Topps let you see your baseball player moving around in 3D on your computer by placing special Topps Live Cards in front of your webcam. You can also play simple games with them to! Read the article on the NYT here; take a look at a video of it here; and see the site here.

Topps 3D Live Baseball cards

This is the best use of Augmented Reality I’ve seen in a real world campaign so far. Topps let you see your baseball player moving around in 3D on your computer by placing special Topps Live Cards in front of your webcam. You can also play simple games with them to! Read the article on the NYT here; take a look at a video of it here; and see the site here.

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adidas Urban Art Guide
This looks great! adidas will be launching their Urban Art Guide later this month as an iPhone application. It will guide visitors around cities highlighting selected pieces of street art as well as better know museums and galleries. It will initially cover Berlin at it’s launch on March 20th.

adidas Urban Art Guide

This looks great! adidas will be launching their Urban Art Guide later this month as an iPhone application. It will guide visitors around cities highlighting selected pieces of street art as well as better know museums and galleries. It will initially cover Berlin at it’s launch on March 20th.

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Virgin Mobile: Right Music Wrongs
Virgin Mobile Australia have a funny campaign to promote their VFestival. Visitors are encouraged to vote for acts that have ‘wronged’ music by viewing evidence such as videos and interviews. You’re also given a confession by 90s legend Vanilla Ice to help you judge him!

Virgin Mobile: Right Music Wrongs

Virgin Mobile Australia have a funny campaign to promote their VFestival. Visitors are encouraged to vote for acts that have ‘wronged’ music by viewing evidence such as videos and interviews. You’re also given a confession by 90s legend Vanilla Ice to help you judge him!

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Cadbury Jivebrow
Cadbury’s and MSN have teamed up to bring you Jivebrow - your chance to eyebrow dance to an audience of millions! Take part or just watch others try their go at the famous advert, or see the web with ‘eyebrow vision‘…

Cadbury Jivebrow

Cadbury’s and MSN have teamed up to bring you Jivebrow - your chance to eyebrow dance to an audience of millions! Take part or just watch others try their go at the famous advert, or see the web with ‘eyebrow vision‘…

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Nike - Show Your 5
Nike have launched a campaign to promote their 5-a-side football tournament in the UK. As well as a pretty cool TVC there is a microsite that encourages teams to enter and includes an interactive map, Nike Football widget, coaching links and tournament dates.

Nike - Show Your 5

Nike have launched a campaign to promote their 5-a-side football tournament in the UK. As well as a pretty cool TVC there is a microsite that encourages teams to enter and includes an interactive map, Nike Football widget, coaching links and tournament dates.

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The Great Eggscape
Cadbury’s have launched a very visual viral game to accompany their Creme Egg promotion. You have to complete a series of levels, each more complicated than the one before, for your chance to lead the high score table.

The Great Eggscape

Cadbury’s have launched a very visual viral game to accompany their Creme Egg promotion. You have to complete a series of levels, each more complicated than the one before, for your chance to lead the high score table.

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Adidas Lookbook
Adidas have launched their new Women 2009 collection with the creation of the Adidas Lookbook - a nice little microsite that lets you explore the range through lifestyle video/shots.

Adidas Lookbook

Adidas have launched their new Women 2009 collection with the creation of the Adidas Lookbook - a nice little microsite that lets you explore the range through lifestyle video/shots.

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What we like

I am Richard Hiscutt, Creative Partner of Fantastic Thinking and this is where I keep a list of all the digital campaigns, thinking and stats from around the world that I've come across in my day-to-day business.

I also post bits and bobs to Twitter.

If you want to see the kind of work we do at Fantastic Thinking then head on over to our website, or give us a call on 01784 430 700.

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